Ye Li


Postdoctoral Research Scholar
Center for Decision Sciences

Columbia Business School
3022 Broadway, Uris Hall 316E
New York, NY 10027

Office: 847-666-5353 (cell & office)
E-mail: yl2629@columbia.edu
Vita (with abstracts, in PDF format)

Academic Appointments

Postdoctoral Research Scholar, Center for Decision Sciences, Columbia University, October 2009 – Present
Education

M.B.A., Ph.D., Managerial and Organizational Behavior, University of Chicago Booth School of Business, 2009
      Focuses: Judgement and Decision Making, Behavioral Economics
      Dissertation: Responsibility towards others and its effect on motivation
B.S., Cum Laude, Business Economics & Management, California Institute of Technology, 2004
B.S., Cum Laude, Electrical Engineering, California Institute of Technology, 2004
Interests

Judgment and decision making, obstacles to decision making, information processing, behavioral/experimental economics, incentives
Publications

Li, Ye, Eric J. Johnson, and Lisa Zaval (2011), "Local Warming: Daily Temperature Deviation Affects Beliefs and Concern about Climate Change," Psychological Science, 22(4), 454-459, DOI 10.1177/0956797611400913. [pdf] [supplement]
      • Selected press coverage: ABC Science, Daily India, Discovery News, Fast Company, Forbes, Grist, Live Science, MSNBC, New York Times, NSDL
       Planet Save, Psychology Today, Science Daily, Scientific American, Time, Wall Street Journal

Li, Ye and Nicholas Epley (2009), "When the best appears to be saved for last: Serial position effects on choice," Journal of Behavioral Decision Making, 22(4), 378-389, DOI 10.1002/bdm.638. [pdf]

Li, Ye and Claus O. Wilke (2004), "Digital evolution in time-dependent landscapes," Artificial Life, 12(2), 123-134, DOI 10.1162/106454604773563559. [pdf]

Papers Under Review

Li, Ye, Martine Baldassi, Eric J. Johnson, and Elke U. Weber. "Compensating Cognitive Capabilities, Decision Performance and Aging; Under review, Cognitive Psychology. [pdf] [supplement]

Li, Ye, Cade Massey, and George Wu. "Learning to detect change." Under review, Organizational Behavior and Human Decision Processes. [pdf]

Lerner, Jennifer, Ye Li, and Elke U. Weber. "The Financial Cost of Sadness." Under review, Psychological Science. [pdf]

Working Papers

Li, Ye and Margaret Lee. "Comparing the strengths of self-interest and prosocial motivations." Manuscript in preparation for Management Science. [pdf]

Zhang, Yan, Ye Li, and Ting Zhu (equal authorship; order determined randomly). "How multiple anchors affect judgment: Evidence from the lab and eBay." Manuscript being revised for Journal of Consumer Psychology. [pdf]

Li, Ye and Reid Hastie. "Perspective-taking in strategic interactions." Manuscript in preparation for Management Science.

Li, Ye, Daniel Bartels, and George Wu. "A pairwise-comparison model of intuitive probabilistic inference." Manuscript in preparation for Journal of Experimental Psychology: Learning, Memory and Cognition.

Li, Ye and George Wu. "Can markets detect change? Over- and under-reaction in an experimental market." Manuscript in preparation for Management Science.

Select Research in Progress

"Cognitive and decision-making abilities as determinants of financial success: Evidence from credit reports (with Eric Johnson)

"A limited pool of worry: How media's whims divert attention from long-term problems." (with Elke Weber and Cindy Kim)

"When do consumers (dis)trust the power of neighborly advice?" (with Jon Westfall)

"The dynamic time course of user-generated ratings: Evidence from IMDb." (with Alex DePaoli)

"Effects of seasonal allergies and sleep deprivation on decision-making." (with Rachel Meng)

"Efficiency in information markets: Adverse effects of unevenly distributed information."

Peer-Reviewed Conference Presentations

Cognitive aging and financial decision making
      • Association for Consumer Research, St. Louis, October 2011

Can social expectations be more motivating than financial incentives?
      • International Meeting of the Economic Science Association, Chicago, July 2011

Financial literacy and decision making over the lifespan
      • Summer Conference on Consumer Financial Decision Making, Boulder, June 2011

Local warming: Daily variation in temperature affects belief and concern about climate change
      • Center for Research in Environmental Decisions Annual Meeting, New York, May 2011 (invited talk)
      • Four College Conference, New York, April 2011
      • American Association for the Advancement of Science, Washington, D.C., February 2011 (invited poster)
      • Society for Judgment and Decision Making, St. Louis, November 2010 (poster)

Under- and overreaction to change in an experimental asset market
      • Society for Judgment and Decision Making, St. Louis, November 2010

Money (That's what he wants): Social incentives for effort
      • Society for Judgment and Decision Making, St. Louis, November 2010 (poster)
      • Behavioral Decision Research in Management, Pittsburgh, June 2010 (poster)

Should seniors be in charge? Decision-making over the lifespan
      • Society for Judgment and Decision Making, St. Louis, November 2010
      • Society for Judgment and Decision Making, Boston, November 2009 (poster)

A pairwise-contrast model of intuitive probabilistic inference
      • Society for Judgment and Decision Making, Boston, November 2009
      • Midwestern Psychological Association, Chicago, May 2009

Learning to detect change
      • Academy of Management, Chicago, August 2009

How multiple anchors affect judgment: Evidence from the lab and eBay
      • Association for Consumer Research, Pittsburgh, October 2009
      • Society for Judgment and Decision Making, Chicago, November 2008
      • Marketing Science, Vancouver, June 2008

Strategic perspective-taking: When wearing others' shoes lets you walk more steps
      • Behavioral Decision Research in Management, San Diego, April 2008
      • Society for Judgment and Decision Making, Long Beach, November 2007 (poster)

Detecting change in markets
      • Asia-Pacific Meeting of the Economic Science Association, Shanghai, August 2007

When the best is saved for last: Serial position effects on choice
      • Society for Judgment and Decision Making, Houston, November 2006
      • Behavioral Decision Research in Management, Santa Monica, June 2006 (poster)

Invited Talks

"Perspective-taking in Games" at the Center for Decision Sciences, Columbia University, February 2009

"Detecting Regime Shifts in Markets" at the Behavioral Science Brownbag Series, University of Chicago, June 2007

"Why the Best is Saved For Last: Serial Position Effects in Choice" at the Behavioral Science Brownbag Series, University of Chicago, November 2005

Awards and Honors

Katherine Dusak Miller PhD Fellowship 2008-2009

Hillel Einhorn Memorial Fellowship 2007-2009

Dean's Commendation for Teaching Excellence 2007

University of Chicago Summer Research Grant 2005

University of Chicago Graduate School of Business Fellowship 2004-2008

Caltech Carnation Merit Scholarship 2003-2004

Arnold O. Beckman Award 2002

Robert C. Byrd Honors Scholarship 2001-2004

SBC Scholarship 2001-2004

National Merit Scholarship 2001

Valedictorian, Class of 2001, Adlai E. Stevenson High School

Professional Affiliations and Service

Academy of Management

Association for Consumer Research

Economic Science Association

Midwestern Psychological Association

Society for Judgment and Decision Making

Organizer of Columbia's Center for Decision Sciences Speaker Series 2009-2012

Ad hoc reviewer

      Experimental Economics, Journal of Consumer Research, Judgment and Decision Making, PLoS ONE, Strategic Management Journal, Theory and Decision

Teaching

Guest Lecturer (Columbia University) – detailed teaching ratings available
      • Thinking and Decision Making (Undergraduate Psychology Course), Fall 2010
            -   Lectured on "Descriptive theories of choice." (Overall rating: 4.4/5.0)
      • Behavioral Economics and Decision Making (MBA Marketing Course), Fall 2010
            -   Lectured on "Linear models versus experts." (Overall rating: 4.0/5.0)

Teaching Assistant (University of Chicago)
      • Strategies and Processes of Negotiation (MBA, Prof. Uri Gneezy), Autumn 2004
      • Managerial Decision Making (MBA, Prof. George Wu), Winter 2006-2009
      • Advanced Marketing Strategy (MBA, Prof. Suresh Ramanathan), Fall 2006
      • Experimental Economics (Undergraduate, Prof. John List), Spring 2007
      • Managerial Decision Making and Negotiation (Executive MBA, Prof. George Wu), Summer 2007
            -   received Dean's Commendation for Teaching Excellence

Teaching Assistant (California Institute of Technology)
      • Introduction to Applied and Computational Mathematics (Graduate), Winter 2004
      • Introduction to Economics (Undergraduate), Autumn 2003 (Professor Charles Plott), Spring 2004 (Professor Simon Wilkie)

References

Eric J. Johnson
Norman Eig Professor of Marketing

Columbia University
Graduate School of Business
Uris Hall 514
3022 Broadway Avenue
New York, NY 10027

646-896-9410
212-854-7647 (fax)
ejj3@columbia.edu

Elke U. Weber
Jerome A. Chazen Professor of International Business

Columbia University
Graduate School of Business
Uris Hall 716
3022 Broadway Avenue
New York, NY 10027

646-896-9410
212-316-9355 (fax)
euw2@columbia.edu

George Wu
Professor of Behavioral Science

University of Chicago
Booth School of Business
5807 S. Woodlawn Ave.
Chicago, IL 60637

773-834-0519
773-834-9134 (fax)
wu@ChicagoBooth.edu

Reid Hastie
Robert S. Hamada Professor of Behavioral Science

University of Chicago
Booth School of Business
5807 S. Woodlawn Ave.
Chicago, IL 60637

773-834-9167
773-834-9134 (fax)
reid.hastie@ChicagoBooth.edu

Daniel M. Bartels
Assistant Professor of Marketing

Columbia University
Graduate School of Business
Uris Hall 502
3022 Broadway Avenue
New York, NY 10027

212-854-1557
212-854-7647 (fax)
dmb2199@columbia.edu